Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect marks Nike’s second analytics acquisition, following its 2018 purchase of customer analytics startup Zodiac Metrics, which was folded into Nike’s data science group, now led... Continue reading »
The post Nike Buys Analytics Firm Celect. Are Retailers The Next Mar Tech Acquirers? appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 8/7/2019
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