WordPress parent company Automattic Inc. to buy Tumblr from Verizon: WSJ
Automattic CEO Matt Mullenweg said the acquisition is the largest deal ever made by his company — both in price and head count. Please visit MarTech Today fo...
MarTech Today | Marketing Technology News & Management Insights
6 Facebook Ad Mistakes Marketers Make and How to Avoid Them
Are you struggling to get great results from your Facebook ads? Wondering if you’re making mistakes that are hurting your campaigns? We asked some of the ind...
Social Media Marketing | Social Media Examiner
Daily Crunch: Verizon is selling Tumblr
The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to ...
WordPress’ Parent Company Acquires Tumblr for Shockingly Low Sum via @MattGSouthern
Automattic Inc., owner of WordPress.com, has acquired Tumblr for what is reported to be very low sum. The post WordPress’ Par...
Google Ads to Remove Average Position Metric on September 30 via @MattGSouthern
Google announced that the average position metric is getting removed from Google Ads starting the week of September 30. The pos...
Google Ads’ Optimization Score Now Includes Shopping Campaigns via @MattGSouthern
Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns. The post Google Ads’ Optim...
A framework for market orientation
Perhaps the most important step and also the biggest challenge for any marketer is to start with the customer when building a m...
How can getting organized make marketing teams 397% more successful?
Getting your marketing team to be more organized can mean that they become 397% more effective, but exactly how do you streamli...
PubMatic Sees Early Returns With The Trade Desk’s Unified ID, But Can We All Just Get Along?
In the race to be the open internet’s default cookie-based advertising ID, The Trade Desk has jumped out to an early head sta...
Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin
In 2018, poor customer service reportedly cost US companies $75 billion, up from $62 billion in 2016. Understandably, customer ...