Two days after LinkedIn announced its Audience Engagement API, Omnicom has released a product built around it – an analytics tool called “Professional Audiences.” Omnicom released its B2B analytics tool Thursday, and it’s designed to help creative, business development and media teams generate insights for campaigns or pitches, said Slavi Samardzija, global CEO of Annalect,... Continue reading »
The post Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 8/16/2019
BACK TO ISSUE