The IAB Tech Lab and IAB Europe on Tuesday released the second version of the Transparency & Consent Framework (TCF), the collaborative industry solution for conducting targeted advertising in compliance with GDPR. Google has committed to its long-awaited integration with the framework by the end of Q1 2020. The TCF initially was a feature included... Continue reading »
The post IAB Launches A Consent Framework That Google Will (Finally) Join Next Year appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 8/21/2019
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