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ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’

AdExchanger ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’

Footwear brand ASICS is running out of patience with shoddy viewability measurement. “People still continue to buy nonviewable impressions – it’s just crazy,” said Philip Bryant, senior manager of media at ASICS Digital, a subsidiary of the ASICS corporation that’s focused on building, testing and implementing digital technologies for use across the larger org. One of... Continue reading »

The post ASICS: Buying On Viewable CPMs ‘Levels The Playing Field Across Programmatic’ appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  8/23/2019

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