The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a moderate rate, they don’t benefit from the same incentives as internet brands, which earn as they spend. Legacy categories are hampered by an awkward dynamic: Risk losing digital consumers by... Continue reading »
The post Spend Money To Make Money: How Big Tech Powers Global Ad Growth appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 8/30/2019
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