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Marketing Professor Garrett Johnson Wants You To Know That Cookies Increase Ad Revenue

AdExchanger Marketing Professor Garrett Johnson Wants You To Know That Cookies Increase Ad Revenue

Cookies increase ad prices by a factor of two to three, according to the majority of research – a fact that marketing professor Garrett Johnson wants front and center as the industry weighs decisions about the cookie’s future. So he’s taken to Twitter, chiming in on topics like Google’s recent study that showed a 52%... Continue reading »

The post Marketing Professor Garrett Johnson Wants You To Know That Cookies Increase Ad Revenue appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  9/3/2019

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