Zeta Global continued its annexation of the demand-side platform (DSP) category on Wednesday, closing a deal with IgnitionOne to take over as its default DSP. The deal also includes the transfer of some employees and accounts, primarily attached to small and mid-size brands. Terms were not disclosed. “It’s an expensive proposition to run a DSP... Continue reading »
The post Zeta Global Signs A Deal With IgnitionOne For Its DSP Business appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 9/18/2019
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