January Updates to Paid Advertising Platforms
In this monthly post, we bring you the latest from all of the major ad platforms. Read more at PPCHero.com ...
Google Ads Target CPA Bidding: Benefits & Drawbacks
Target CPA offers benefits by streamlining the bidding process. That said, it can fail to hit goals if historical conversion dat...
Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget
The post Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network,...
Amazon Powers Ahead With Robust Profit
The internet giant posted increases in revenue and profit after shoppers flocked to it during the holiday season....
Moda Operandi, an online marketplace for high-end fashion, raises $100M led by NEA and Apax
Moda Operandi, an online marketplace that specialises in right-off-the-runway luxury fashion, accessories and home decor, is to...