The technical backbone of digital advertising is being ripped out, and the IAB Tech Lab is committed to helping its members figure out what to do when third-party cookies disappear from web browsers. Although the IAB Tech Lab built a universal ID – DigiTrust – that will continue to run as long as third-party cookies... Continue reading »
The post IAB Tech Lab President Dennis Buchheim On Preparing For The End Of The Third-Party Cookie appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 3/16/2020
BACK TO ISSUE