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IAB Tech Lab President Dennis Buchheim On Preparing For The End Of The Third-Party Cookie

AdExchanger IAB Tech Lab President Dennis Buchheim On Preparing For The End Of The Third-Party Cookie

The technical backbone of digital advertising is being ripped out, and the IAB Tech Lab is committed to helping its members figure out what to do when third-party cookies disappear from web browsers. Although the IAB Tech Lab built a universal ID – DigiTrust – that will continue to run as long as third-party cookies... Continue reading »

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Posted by:AdExchanger
Posted on:  3/16/2020

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