Valassis study: Viewers are more receptive to ads on streaming TV
30-second summary: A new report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant th...
15 practical ideas to help you create an action plan for business survival in a global recession
What needs to go into a marketing communications action plan to respond to a recession? This is a post I didn’t expect to wri...
Customers Want Customization, and Companies Are Giving It to Them
From start-ups to big brands, businesses are offering personalized product options to extend their product lines and increase sa...
To Focus on Necessities, Amazon Stops Accepting Some Items in Warehouses
The three-week pause, which affects products like consumer electronics, allows the e-commerce company to deal with a surge in de...
Amazon Bans, Then Reinstates, Hitler’s ‘Mein Kampf’
The retailer is trying to do two contradictory things: Ban hate literature but allow free speech....