How to Scale Valuable Facebook Lookalike Audiences
Want better results from your Facebook advertising? Wondering how to reach more people who look like your top customers? In this...
It’s now free to sell on Google
The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physi...
Google Ads: We Blocked Over 5,000 Ads Per Minute
Google posted some of their Google Ads preventative measures from 2019 saying they blocked over 5,000 bad ads per minute last ye...
Travel Searches Are Surging: Time To Relaunch PPC
Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searc...
April 2020 Updates to Paid Media Platforms
In this monthly post, we bring you the latest from all of the major ad platforms. Read more at PPCHero.com...
3 ways technology can boost CX while keeping costs under control – even during challenging times
With industrie such as travel hit hard by the ongoing pandemic, Uniphore's Umesh Sachdev shows businesses how technology can hel...
Leaning in: Why PR and marketing are more important than ever
Bospar's Principal Curtis Sparrer shows why marketers need to lean more into their PR and marketing efforts, especially during a...
10 reasons you still need a digital team
Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing team...
Amazon VP quits over company firing COVID-19 whistleblowers
Amazon’s recent firings of labor critics have prompted dissent among its upper ranks. AWS vice president Tim Bray has...
E-commerce Email Ideas To Boost Your Sales
According to a recent study, for every dollar you spend on email marketing, you see $42 in return. With ROI not exactly easy to ...
How Natural Language Processing (NLP) is helping call centers get smart
RingCentral's Sam O'Brien provides a comprehensive guide to Natural Language Processing (NLP), highlighting its benefits to tele...