YouTube Ads New options for Marketers Looking to Reach Viewers Watching on Home TV Screens
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Shopify's new app makes it easier for merchants to sell on Pinterest
Pinterest is continuing its push to be a major online shopping destination through a new partnership with Shopify, whic...
Instagram ads vs Facebook ads: Which is better for your business?
You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a tough qu...
Using Facebook Ads in Uncertain Times
Wondering if you should make changes to your Facebook ads strategy? Looking for tips to guide your decision-making during times ...
How To Double Relevant Google Shopping Volume in 5 Steps
If you have been frustrated by limited targeting options for Google Shopping ads, this easily-implemented strategy will grow you...
Google AdSense Ad Balance Tool Going Away On May 20th
Google announced it is retiring the Ad Balance slider tool from Google AdSense. This tool that launched in January 2017 is going...
New YouTube features to help you navigate the streaming boom
Viewer attention is shifting dramatically as we spend more time at home–and we’ve heard directly from many advertisers that ...
The role of marketers in a post-COVID-19 world
Tamara Charm, a Senior Expert at McKinsey & Company, speaks to how marketing leaders can navigate the current crisis and pl...
The growing culture of marketing experimentation
Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results...
Daily Crunch: Target acquires Deliv’s delivery tech
Target makes another acquisition, social platforms struggle with a “Plandemic” conspiracy video and Boston Dynamics&...