The
Daily Data

These 3 DTC Brands Are Tapping Into Authenticity During the Pandemic

Adweek Feed These 3 DTC Brands Are Tapping Into Authenticity During the Pandemic

For Sierra Tishgart, co-founder of New York-based modern kitchenware company Great Jones, a "cardinal rule" of a DTC business in 2020 is that a brand's value proposition can't just be about pricing. "The value prop of a brand should--and can--be more creative in terms of what you're offering. That is because there is more competition...

Posted by:Adweek Feed
Posted on:  5/20/2020

BACK TO ISSUE