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At Long Last, Google And IAB Europe Agree To Share Consent Systems

AdExchanger At Long Last, Google And IAB Europe Agree To Share Consent Systems

The Google consent management platform (CMP) Funding Choices will finally integrate with the IAB Europe’s Transparency & Consent Framework (TCF), the collaborative industry solution for passing consent data signals in the supply chain. Google also said Thursday that Funding Choices now includes compliance with the California Consumer Privacy Act (CCPA). When traffic is from the... Continue reading »

The post At Long Last, Google And IAB Europe Agree To Share Consent Systems appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  7/30/2020

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