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Marketer’s guide to data-driven marketing attribution

ClickZ Marketer’s guide to data-driven marketing attribution

James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performance of their global campaigns.

The post Marketer’s guide to data-driven marketing attribution appeared first on ClickZ.

Posted by:ClickZ
Posted on:  7/31/2020

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