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Microsoft's Christi Olson: Google Ads Removing Search Terms Is Ludicrous

Search Engine Roundtable Microsoft's Christi Olson: Google Ads Removing Search Terms Is Ludicrous

Posted by: Search Engine Roundtable
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Christi Olson, Head of Evangelism for Search and Advertising at Microsoft, and someone the industry highly respects did something rare. She commented in a negative way about the competitor, Google Ads. She called the fact that Google Ads is hiding search term data from advertisers "ludicrous."
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