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Latest Gartner Hype Cycles for Digital Marketing and Advertising
Evaluating technology options for innovation in marketing - do you know your Hype Cycles? If you're involved in marketing strate...
How to influence C-level decision makers in B2B marketing?
A thorough guide to influential B2B marketing using multi-dimensional tactics and an improved marketing strategy aimed for C-lev...
The 12Ps of marketing technology (martech)
Based on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps o...
Six people face charges for allegedly bribing Amazon staff to help sellers
The US is cracking down on an elaborate scheme to boost some third-party Amazon sellers at the expense of others. A Gra...