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CTV advertising remains on the rise with new opportunities for Roku channel owners

ClickZ CTV advertising remains on the rise with new opportunities for Roku channel owners

The advertising sector hasn't seen a year as challenging as 2020 since the Great Recession of 2008. However, digital video, especially Connected TV (CTV), remains relatively stable among all the paused and canceled campaigns. Allroll's CEO Alex Zakrevsky, sheds light on the recent CTV/OTT landscape, why to consider Roku, and what to expect.

The post CTV advertising remains on the rise with new opportunities for Roku channel owners appeared first on ClickZ.

Posted by:ClickZ
Posted on:  10/12/2020

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