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Inside the Full-Funnel Media Plan for Walmart+

Adweek Feed Inside the Full-Funnel Media Plan for Walmart+

Key Insights The retailer's media partnerships include targeting, activations and what it is calling "content to commerce." With 90% of Americans living within 10 miles of a Walmart, it's safe to say the retail giant is a household name in the U.S. But the same isn't yet true of its $98-a-year Walmart+ membership program, which...

Posted by:Adweek Feed
Posted on:  10/27/2020

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