Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help... Continue reading »
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Posted by:AdExchanger
Posted on: 10/30/2020
B2B Marketing News: B2B Content Gating Study, Social Ad Spend Soars, Facebook’s New Playable Ads, & New B2B Marketer Pandemic Response Insights
Digital Marketing in a VUCA World: Is it Time to Emerge from Plato’s Cave?
Saying goodbye to data friction with MessageGears and personalized messages at scale
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