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New Standards For Brand Safety; Massive Growth In Holiday Ecommerce

AdExchanger New Standards For Brand Safety; Massive Growth In Holiday Ecommerce

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Risky Business Publishers got pummelled by the pandemic, and advertisers nervous about brand safety (and their overzealous blocklists) were at least partly to blame. With that in mind, the IAB Tech Lab accelerated the rollout of its Content Taxonomy 2.2 this week to help... Continue reading »

The post New Standards For Brand Safety; Massive Growth In Holiday Ecommerce appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  10/30/2020

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