Magnite is the latest ad tech company to throw in with the Unified ID 2.0 initiative, an open source ID spearheaded by The Trade Desk. On Monday, Magnite said it will adopt the ID initiative to use encrypted and hashed email addresses as the basis for a standard identity replacement for third-party cookies. The Trade... Continue reading »
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Posted by:AdExchanger
Posted on: 11/16/2020
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