Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins... Continue reading »
The post Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 11/20/2020
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