We are in an experience era. Brands are striving to become more experience-led online through personalized product recommendations, customer reviews and product tutorials, but as e-commerce booms they’ll need to do more to cater to consumers. An estimated 1.92 billion people purchased goods or services online in 2019, causing retail e-commerce sales to surpass $3.5 […]
The post E-commerce is about convenience in the experience era appeared first on Digiday.
Posted by:Digiday
Posted on: 12/1/2020
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