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Email marketing is by far one of the most lucrative ways that you can target your audience. Unfortunately, developing a successful email campaign isn’t always as straightforward as it seems, especially if you’re new to email analytics. There are many different metrics you’ll need to keep in mind in order to ensure they stay on the right path. Not quite sure how to begin? We’ve got all the info you need. Let’s explore the email analytics that you need to keep in mind. 1. Open Rate It should come as no surprise that the number of people who open your […]

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