The
Daily Data

DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the kitchen table. And do you really need that... Continue reading »

The post DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention appeared first on AdExchanger.