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Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

AdExchanger Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV... Continue reading »

The post Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  12/9/2020

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