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Why marketers need both rule-based and machine learning-based personalization

ClickZ Why marketers need both rule-based and machine learning-based personalization

Yaniv Navot, VP of Global Marketing at Dynamic Yield, explores how marketers can combine human decision making with machine learning and automation to deliver optimal results, quicker and more effectively.   

The post Why marketers need both rule-based and machine learning-based personalization appeared first on ClickZ.

Posted by:ClickZ
Posted on:  1/15/2021

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