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Google Reveals Cookie Alternative - FLoC

Search Engine Roundtable Google Reveals Cookie Alternative - FLoC

Posted by: Search Engine Roundtable
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Yesterday, Google has took the cover off its alternative to cookies named FLoC or Federated Learning of Cohorts. FLoC basically clusters "large groups of people with similar interests"," this is data gathered in the browser, not stored anywhere, and it looks at the group and analyzes that data, creating a hidden individual "in the crowd," Google said.
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