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Google Ads Phrase Match Expands To Cover Broad Match Modifier Traffic

Search Engine Roundtable Google Ads Phrase Match Expands To Cover Broad Match Modifier Traffic

Posted by: Search Engine Roundtable
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Google is making some changes to its match types again, this time phrase match will expand to cover additional broad match modifier traffic. However, Google said this will continue "to respect word order when it's important to the meaning." This change will start rolling out over the next two weeks.
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