Proprietary cookieless identifiers – seems like everybody’s got one these days. “It’s obviously reactive to the impending demise of the cookie,” said Mark Connon, general manager of Experian-owned Tapad, which launched a product on Tuesday called Switchboard that aims to make the growing multitude of cookieless IDs interoperable with each other. Switchboard is a module that... Continue reading »
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Posted by:AdExchanger
Posted on: 2/9/2021
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