Ivy Park release day is like a holiday in the athleisure/wellness world. With over 15,000 social media mentions on #adidasxIVYPARK globally (resulting in a social reach of 146 million people), it's a big deal. We stop what we're doing, head to Adidas and frantically add-to-cart everything we can get our hands on. It's coveted. It's...
Posted by:Adweek Feed
Posted on: 2/19/2021
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