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Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’

Adweek Feed Walmart’s Interactive Cooking Show Is a Star-Studded, Shoppable ‘Choose Your Own Adventure’

If you've ever wanted to cook alongside actor Sofia Vergara or music legend Patti LaBelle, you're in luck. After testing an interactive cooking show for three months, Walmart has officially launched--and extended--Cookshop, its "shoppable interactive video hub for cooking enthusiasts" on the platform Eko. The show's lineup has also expanded, adding Vergara and her son...

Posted by:Adweek Feed
Posted on:  2/25/2021

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