WordPress Out of Touch with Publisher Needs? via @martinibuster
Publishers scramble to fix Core Web Vitals while WordPress, plugin and theme developers seemingly decline to address those needs...
In freemium marketing, product analytics are the difference between conversion and confusion
Considering that fewer than 5% of free users move to paid plans, even a slight improvement in conversion can translate to signif...
B2B Marketing News: Trust Tops Brand Marketer Study, Top Email Engagement Day Shifts, YouTube’s New Comparative Data, & Ad Prices Rise
Brand marketers stick to trust-building strategies forged in 2020's fires, study finds 91 percent of brand marketers will k...
Jumia co-CEO Jeremy Hodara talks African e-commerce and his company’s path to profitability
This month, African e-commerce giant Jumia released its second full-year financials for Q4 and its fiscal year 2020. The results...