In China’s cosmetics world, where foreign brands were historically revered, indigenous startups are increasingly winning over Gen-Z consumers with cheaper, more localized options. One of the rising stars is the direct-to-consumer brand Perfect Diary, which is owned by five-year-old startup Yatsen. Yatsen impressed the capital market with a $617 million initial public offering on NYSE […]
        
        
      
    
  
			
			
		
	
          Posted by:TechCrunch
          Posted on:  3/3/2021        
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