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Google: We Won't Build Alternative Identifiers To Track Users Across The Web

Search Engine Roundtable Google: We Won't Build Alternative Identifiers To Track Users Across The Web

Posted by: Search Engine Roundtable
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Google announced last week that while other companies are planning to replace third-party cookies with alternative user-level identifiers, Google will not. Google said "we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products."
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