Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin,... Continue reading »
The post Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe) appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 3/5/2021
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