Magna’s US ad spend forecast released Wednesday paints an optimistic picture for the ad industry, following the uncertainty caused by the COVID-19 pandemic. The IPG agency said that a quicker than anticipated economic recovery, supported by a new stimulus package, a decline in COVID rates and return to normal sporting events, will boost ad spending... Continue reading »
The post Magna Predicts Faster Than Expected Rebound, With 2021 Ad Spend Set To Hit $240B appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 3/31/2021
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