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SWAN Vs. SWAN: The Differences Between The Two 3P Cookie Alternative Proposals

AdExchanger SWAN Vs. SWAN: The Differences Between The Two 3P Cookie Alternative Proposals

We might be running out of birds. There are now two different post third-party cookie proposals dubbed SWAN, in addition to COWBIRD, Dovekey, FLEDGE, FLoC, Gnatcatcher, MURRE, PARAKEET, PARRROT, PELICAN, SPARROW, SPURFOWL, TEETAR, TERN and TURTLEDOVE. (Yes, these are all real bird types). One SWAN exists within the Chrome Privacy Sandbox and the second, released... Continue reading »

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Posted by:AdExchanger
Posted on:  4/5/2021

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