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Google gave its clearest guidance yet regarding how the company will treat shared advertising identifiers once third-party cookies are removed from Chrome. And it’s not good news for ad tech companies that have championed universal ID programs. In March, Google’s director of product management for ads privacy and trust, David Temkin, confirmed in a company... Continue reading »

The post Google Clarifies Its Stance On Post-Cookie Advertising IDs – And It’s Not Good For Ad Tech appeared first on AdExchanger.