The advertising industry is awash in proposals for third-party cookie alternatives. But Google says it’s sitting out most of them because it doesn’t think they have a future. “We just don’t see some of the solutions being proposed as durable for the long term,” Google Ads VP and GM Jerry Dischler told AdExchanger before the... Continue reading »
The post Google Ads GM Jerry Dischler On Why Privacy Solutions Need To Be "Durable" appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 5/27/2021
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