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33Across Throws Itself Into Cookieless Targeting

AdExchanger 33Across Throws Itself Into Cookieless Targeting

33Across has introduced a cookieless targeting solution in an effort to help publishers and advertisers retain the value of programmatic without advertising IDs. At the root of the cookie-free targeting product, called Lexicon, is a probabilistic identifier 33Across calls the Pub Token. The Pub Token combines contextual signals – such as the time of day,... Continue reading »

The post 33Across Throws Itself Into Cookieless Targeting appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  6/2/2021

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