Exact Match Keywords Are Not Selected In Google Ads; It's Likely About Eligibility
Search Engine Roundtable Exact Match Keywords Are Not Selected In Google Ads; It's Likely About Eligibility
Posted by: Search Engine Roundtable
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Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is "seeing a growing number of instances where this is the case."
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