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Digital Marketing Measurement Demands a New 'Plan A'

AdExchanger Digital Marketing Measurement Demands a New 'Plan A'

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at dentsu Media US. If you’re planning for the impending death of the cookie, that’s a productive focus – but also, think bigger. Those keen on planning for... Continue reading »

The post Digital Marketing Measurement Demands a New 'Plan A' appeared first on AdExchanger.

Posted by:AdExchanger
Posted on:  6/15/2021

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