Twitch has become a go-to spot for CPG product launches, as brands embrace the platform as a way to reach young people and run attribution case studies for online gaming. In one fresh example, a new custom pack of Sour Patch Kids had its debut this week in partnership with the Twitch streamer TimTheTatman. The... Continue reading »
The post Big Brands Learn To Love – And Attribute – Twitch Gaming Sponsorships appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 7/1/2021
B2B Marketing News: B2B Demand Gen KPI Study, Edelman Trust Barometer, Instagram Gets Desktop Posting, & Gen Z For B2B Brands
Extra Crunch roundup: CEO Twitter etiquette, lifting click-through rates, edtech avalanche
The four key types of customer data for marketing or… how valuable is knowing my customers pet’s name?
BACK TO ISSUE