The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the... Continue reading »
The post Adelaide Raises $2 Million From Angel Backers To Develop Its Attention-Based Ad Metric appeared first on AdExchanger.
Posted by:AdExchanger
Posted on: 7/16/2021
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