Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative
Growth marketer Maya Moufarek: "It’s all about simplifying your strategy into something that is digestible, memorable and appl...
B2B Marketing News: Targeting B2B Buyers Takes Long-Term Lens, Where CMOs Are Spending, ABM Use Rises In B2B, US Influencer Spending To Top $3B, & Media Price Inflation Concerns
US influencer spending to surpass $3 billion in 2021 An increase of over 33 percent in influencer marketing spending is exp...
Customer journey models to master your omnichannel strategy
McKinsey's consumer decision journey model helps you identify the moment of purchase, while the RACE Framework helps you build a...
Best e-commerce marketing strategies to accelerate your ROI
What are the best e-commerce marketing strategies to attract and retain high-value customers online? And which channels should r...
The Marketer’s Guide to Slideshare
The internet is a visual place. With the absence of body language, social cues, and audible tone, the best way to communicate wi...
Extra Crunch roundup: Finding GTM, China’s edtech clampdown and how to define growth
"The not-so-secret secret here is that the key to great retention is really simple," says growth expert Susan Su....
Snap had its best quarter in four years
If you’ve started using Snapchat more regularly this year, you’re not alone. At yesterday’s Q2 earnings call, ...