While emerging from the pandemic poses obstacles for retailers, in the eyes of Ikea, it's an opportunity for the home furnishings retailer to further grow its business. That's according to Umesh Sripad, the banner's chief digital officer, who spoke with Adweek senior editor Robert Klara during Brandweek about the retailer's in-store experience and digital efforts....
Posted by:Adweek Feed
Posted on: 9/23/2021
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